One of the largest Indian food delivery companies & multinational restaurant aggregator, Zomato, went for IPO (Initial Public Offering) just a few days after it turned 13, and it took the netizens to go gung-ho!
The very news created quite a buzz across the social media & business sector. It remained a hot potato across different mediums, especially Twitter. The best one was when Zomato tweeted through Zomato’s official Twitter handle just before the market opened. They tweeted a famous dialogue, “mere ko to aisa dhak dhak horela hai” inspired by the iconic scene — and the subsequent meme — from the film Hera Pheri.
Swiggy Had its own way!
The highlight of the entire IPO-thingy was when Zomato’s biggest competitor, Swiggy, also took this opportunity to show support to Zomato and also making the big trending news as one of theirs. Well, marketing is done just right there!
Zomato IPO gave a hook to Indian Brands
Many Indian brands showed their support but first, let’s see those who won our hearts! Kotak Securities, Pepsi India, Treebo Hotels, BookMyShow, BigBasket, EasyDiner, Netflix India – They created a true buzz, ensuring to keep up Zomato’s spirits high.
For instance, Kotak Securities, a stockbroking house, responded to the tweet saying, “Chill karo, humare saath subah ki ChaIPO (Chill, have the morning tea with us),” with a pun on the Hindi word chai and IPO.
Pepsi India got all the fun with a twist of Fianance & Food Talk!
Keeping in line with the Indian tradition of having curd and sugar before stepping out for an important task, Treebo Hotels offered to send some to Zomato.
Even media & entertainment giants, Netflix India & BookMyShow, didn’t miss this chance! They just had to be there.
BigBasket played the words very well…you know what we meant! Stock up!!
If you think this is it…then let us tell you that’s not all. Dhani tweeted offering Doctor support!
Testbook, the learning platform, leaned on a Pankaj Tripathi photo to cheer Zomato on…with famous line of any student, “Ho Jayega“
Britannia emphasizing their #excitingGoodness once again!
Even Universal Pictures stood together with Zomato
Faradi Expres tweeted to take a chill pill and to stomach full
WazirX, India’s cryptocurrency Exchange Platform, showed their support in ‘crypto’ style
Electralofficial replied to remain calm with Electral
Upside Down Labs market their own product as well as offering support for Zomato to be strong
Truecaller sent some advice and best wishes
Definitely, brands found novel ways to show their presence in the Zomato IPO buzz through Twitter banter. Thus creating a memorable “moment marketing” scenario.
Brands aside, the meme-verse had its own share of fun with the company’s IPO. Stay tuned! We will be coming with the next story soon again.
The article is written by Arthy Ramkumar (@arthy_ramkumar)
This article is edited by Alisha and her Instagram id is @yeah_me_alisha
and Curated by Vaibhav and his Instagram id is @frameshade
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