Last 2 weeks were loaded with holidays specially for working people. A break from new normalized Work From Home was everything! Agree? One week out the two was the Holi week. No matter how low key it was celebrated this year, it brought the same old memories of pakka rang, gulaaal and dadi ma ki gujiyas.
Though the festival of colors have ended now along with the yummyilious leftovers, the memories shall last like any other. Same will these splashes of branding on point and amazing Digital Holi Campaigns, until the next arrives!
The innovative ideas surely lit the Social Media pages on occasion of Holi 2021. They garnered much praise and appreciation. From #rangacchehain to the #Distancewaliholi, these brands did not miss a chance to bring back excitement, & fun this year too. Let’s see how:
#Surf Excel
Surf Excel’s campaign this year was ‘#rangacchehain’, inspired from their famous tagline ’daagacchehain’. The heart-warming advertisement gave a beautiful glimpse of Holi that can be celebrated enthusiastically being socially distant. Seeing their record of Holi campaigns all these years, we would like to say, ‘inke sabhi Holi campaigns bahut hi acche hain!’
#Burger King
#ColorIsForHoliNotForFood, the king of Burgers, Burger King, took digital media and gave out a strong message with their digital campaign. Their campaign voiced against the synthetic food coloring which are added to the food specially in a fast food outlet to attract and please customers. Also, with their campaign, they successfully marketed themselves with respect to their commitment to provide good quality food.
#Tata Premium
Tata premium stole our hearts with their Uttar Pradesh ki Damadar Holi to Dilli wali Holi. Do we need to say anything more? Naah! Just watch it:
#Bajaj Allianz
The one to the diversity around us, among us because it is not only the colors but we humans are different too and we should celebrate ourselves the same way! What a strong & beautiful message through a thoughtful digital campaign Bajaj Allianz Life gave away this Holi. Must watch!
#FBB
Last year FBB with Digital Media sensational star, Mithila Palker, created a Holi campaign that brought the much needed attention to the sexual assault against women that often takes place with an excuse, “Bura na Mano Holi Hai..”, it was applauded and praised by a larger audience. This year the expectations were high and they met it very well with their #FilterWaliHoli, 2021. The brand used the augmented reality & artificial intelligence in the best way possible by creating an exclusive Holi Filter on Social Media for their customers.
#Vogo
VOGO, a self-ride, two-wheeler rental service, has announced the launch of an offline to online Holi special campaign called #SpottheRanGo challenge for its riders. As part of the campaign, VOGO has painted 100 scooters with a vinyl wrap for the riders in Bangalore and Hyderabad and invites them to share their Holi memories with VOGO’s vividly painted scooters.
Also Read: Know All About Holi, The Festival of Colors
#Nerolac Paints
The Nerolac Paints encouraged to celebrate Holi at home with loved ones keeping their brand message intact. They asked people to enjoy the festival to the fullest without having to bother about the stains on their walls.
#Pepsi
The beverage brand, Pepsi urged their consumers to celebrate ‘Distance wali Holi”, with their brand ambassador, Salman Khan. It was quite apt and intelligent campaign that matched the with the call of prevailing situation in the country.
And these were some of the campaigns that left us spell bound with their colorful creativity. Kudos to their Marketing Team! We hope you all must have had an amazing Holi.
Keep reading!
The article is written by Alisha (@yeah_me_alisha)
This article is Curated by Vaibhav. His Instagram id is @frameshade
