“And, when you want something, all the universe conspires in helping you to achieve it.”
This famous quote from Paulo Coelho fits perfectly for Vasundhara whose life has been nothing short of a roller coaster ride. It’s not easy especially when you don’t know what you want in life and how to get there.
Team TUB feels great pleasure to meet this uncommon artist Vasundhara Srinivas. A 23 year old graphic designer, whose strong will and nagging inner voice from her heart kept pushing her towards her goal. In the beginning she was unclear about the career choice but as time passed, she discovered where her true passion lies and kept reminding herself that everything that is happening is an opportunity for her to turn into something good.
The Discovery Path :
Just like any teenage girl after completing school, Vasundhara wondered where life would take her next! She pursued the subject of geography from Miranda House inspite of her peers and teacher suggesting her to learn design at NIFT All through her graduation years and into post-graduation for Masters in Environment and Development from the Ambedkar University the feeling of “something is a miss” continued even though it was an intense course with very interesting subjects.
It was only when she was in the middle of her first semester; she got an opportunity to design for a company in Netherlands. While they adjusted with her and gave her ample time to learn and work on a small project, she learnt Photoshop and Illustrator on her own and found her true calling for her passion in design.
She started by creating a blog on instagram.
“I enjoyed designing and creating more than anything else in the world” she states.
Dropping her masters and enrolling for a diploma to pursue this passion was her first step in this journey of ups and downs! Her two months internships in Mumbai at Craftsvilla and neverending/unconditional love and support from family reinforced her belief that whatever she is doing is right!
“I am getting to learn so much and looking forward to every moment in life”she says
while working as a graphic designer at Illuxel – a design studio in Delhi. She’s also a freelancer and working as a digital marketing executive with Loaferjama.
Creativity at Work :
On being probed about her work, she says “Before I click the person, I have a vague idea of what I want to create. That is why, I make it a point to click the portrait myself”
She uses Photoshop to edit pictures, Illustrator when vectors are needed and relies on online sources for landscape pictures.
What Motivates Her:
She felt highly frustrated and caught up in the field she thought she never belonged to. She created designs in between classes and assignments to vent out her feelings which were a huge stress buster and made her feel light. Gradually she caught the hang of the software, worked hard, took up tutorials and now is on her way to completing a year in the design course.
“And it started dawning on me as a sign…A sign that I should take it up now or else I will regret it for a lifetime”
Sources of Inspiration :
Her sources of inspiration have been many- she has learned a lot from the work of the other artists, the software she uses for her designs, from the people and their stories have been her major driving force.
She feels, “ There’s a hidden story behind every image”.
Believing firmly in the signs of the universe, she now feels content on doing something worthwhile and creating something beautiful everyday!
Road blocks :
She fears that running out of ideas could prove to be a major creative block in this field. Lack of sleep is sometimes not an issue but a blessing in disguise for this young artist who gets all the best ideas during the nights.
The Daily O2 :
“Monochrome pictures are something which I have always admired since I was a kid”
Although her work entails her to use different colors, Vasundhara personally loves monochrome features for all her pictures. She started using the monochrome effect while manipulating pictures and realized a stronger connection specially with shades of grey than any other color.
Looking forward to :
At the age of 23, this recently turned graphic designer wants to explore this field before taking any hasty decisions in life. She says “At this point, I term this phase of my life as my learning phase where I just absorb whatever I can. There’s always something new to get my teeth into, whether it’s a new brief, research, designing or a brainstorming session with the rest of the design team”
Words of Advice :
Vasundhara believes that every individual is an artist, they just need the right amount of trigger, frustration or desire to take it out and indulge into! Addressing our upcoming budding artists she says –
“Don’t judge yourself, Don’t let people tell you that you are not capable enough unless you try it on your own. There are chances of being knocked down several times but remember, hope and passion will be the two main emotions you will have to learn to befriend once you start your journey”.
A lot of times, like Vasundhara even we feel the kind of work that we are doing is not something that we want from life, Our Team at TUB would like to salute the spirit of this girl who didn’t regret trying things and failing rather than not trying them at all to discover her underlying passion.
Team TUB wishes her great success in all her future endeavours.
You can follow her work on the following links
Make a list of things you would like to pursue as a passion. It may be a beginning of a new journey!!
The content for this article was developed by Tasneem Bharmal in association with The Uncommon Box.
Do leave your valuable feedback on this inspiring personality, who may be young in years but is worthy of emulation.
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